Sportive HQ was formed back in 2015 by Matt Porter and a group of like minded cyclists, who wanted to give cyclists of all abilities events that appealed to everyone, regardless of ability. Matt only started cycling at the age of 31 and soon became passionate about the sport, encouraging others to take part. The idea of the sportives was to see a mix of cyclists from novice to those of a more experienced background come together for a day out on the bike. In 2019 The Flat 100 was voted best Road Cycling Event in the UK and Sportive HQ came just second by literally a couple of votes to The Great North Run Company in the Best Event Organiser category at the Let’s Do This Endurance Awards.

As well as offering Sportive’s we now offer some epic events, weekends and holidays such as the Way of the Roses in a Day, Way of the Roses 2 Days, Ride The North Coast and even Lands End to John O’Groats. Sportive HQ can take you on a journey that will see you start as completely novice rider right the way through to completing a bucket list challenge with memories that will last a lifetime.

All of our Sportive’s feature a short route which is in the region of 20 – 30 miles which is achievable to anyone regardless of fitness, ability or bike – a place to start from if you have never enjoyed a cycling event in the past.

The one thing we have learnt over the past 2 years is that no one like to queue in a morning so all registration will be done by post and everyone gets to book a start time when they register for the event so before the day, you will know what time to arrive and what your start time will be.

Our events are British Cycling Registered events so you can be sure you are riding with a trusted partner. For those novice riders get booked on and have something to aim for in the year ahead. We have taken novice riders along the journey from ’never ridden a bike’ through to our epic events such as the Flat 200 or the Way of the Roses in a Day in just a couple of years – will you be next?

Cycle sportive events for all abilities
Corporate cycle events geared towards your business
Cycling tours and holidays
Supporting all your event needs
Journey across the North of England


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