Sportive HQ’s cycling events have been rated by our riders as some of the best events in the UK, riders that ‘know’ our events understand why they sell out so quick, so don’t miss out!
All of our events are designed with the rider experience at the heart, we work alongside local clubs to produce events that riders will want to do every year. We listen to what riders want from an event and endeavour to meet those requests.
At Sportive HQ we like to keep things simple for our events; with ample free parking, showers, changing rooms, a timed event with well-spaced, well stocked feed stations and routes to challenge everyone of all abilities.
With a choice of three distances on all of our routes, there really is something for every rider out there. The shorter routes are a great taster for anyone new to cycling, and you won’t have to worry about directions as our routes are heavily signed so you can just enjoy the ride, we love getting people riding bikes.

The Flat 100 is one of our iconic and most popular rides, as the name suggests, it is possibly the flattest sportive in the country. Not everyone wants to find a Top 100 Climb on an event so to buck the trend we sought out a route where you don’t have to climb a hill. Some people find this a big attraction and the event is very popular, so join us for a great day out. It really is a must do ride, the feedback we get tells us this and entries go very fast so be sure to enter early!

After the event, there will be free photos to download from Adie’s Photography, a top local cycling photographer.

We hope that after you’ve tried the Flat 100 you’ll be hooked on our value for money sportives where a great day out on the bike is all that matters.

Medals & merchandise

At Sportive HQ, we never felt that medals and merchandise were necessary, just great quality rides at the right price but we know that some people like a medal or something to remember the day with so we added these as options.

Our principal on this is not to charge a high price and give people free merchandise that they didn’t always want but to give you guys the choice.

So when you enter, you get to choose either the straight forward great value ride, or add a Medal, Giraffe Headwear, a tech t-shirt, a mug, a cycling jersey or the VIP Pack that includes medal, Giraffe Headwear and the Tech T-Shirt.

This choose what you want policy is what has helped us achieve our zero waste policy helping us to be an environmentally friendly company.