THE FLAT 100 – 5th June 2021

We are living now in a different world, hopefully at least just for 2021 and events have to be run a little differently.

We will be running the Flat 100 in a socially distanced format, with allocated start times of 6 people every 2 minutes. There is a link below showing you how to edit your entry and choose your own start time.

Registration will be done by post, so do make sure your name and address on the system is correct, otherwise you will not receive your rider number and timing chip in the post. Part of your rider number will have your car park entry time and start time printed on it, we ask that you respect these times and do not turn up too early for the event.

Thank you all for your cooperation in this matter.

Entries open for remaining places at 4pm Friday 2nd April
The Flat 100 is one of our iconic and most popular rides, as the name suggests, it is possibly the flattest sportive in the country. Not everyone wants to find a Top 100 Climb on an event so to buck the trend we sought out a route where you don’t have to climb a hill. Some people find this a big attraction and the event is very popular, so join us for a great day out. It really is a must do ride, the feedback we get tells us this and entries go very fast so be sure to enter early!

After the event, there will be free photos to download from Adie’s Photography, a top local cycling photographer.

We hope that after you’ve tried the Flat 100 you’ll be hooked on our value for money sportives where a great day out on the bike is all that matters.

Medals & merchandise

At Sportive HQ, we never felt that medals and merchandise were necessary, just great quality rides at the right price but we know that some people like a medal or something to remember the day with so we added these as options.

Our principal on this is not to charge a high price and give people free merchandise that they didn’t always want but to give you guys the choice.

So when you enter, you get to choose either the straight forward great value ride, or add a Medal, Giraffe Headwear, a tech t-shirt, a mug, a cycling jersey or the VIP Pack that includes medal, Giraffe Headwear and the Tech T-Shirt.

This choose what you want policy is what has helped us achieve our zero waste policy helping us to be an environmentally friendly company.

Online Entry Closes 23:59 pm 28th May. Before entering any of our events,
Please read our Sportive Rules, Terms & Conditions

ENTRY FEE: £35.00

The only question is… which route will you pick?

Chris V. Did the 25 Mile in 2018

Well organised, fun experience for a novice, friendly helpful staff who were knowledgeable but not pushy.

John B. Did the 65 Mile in 2019

Excellent from the off rider information well signed route great banter with other riders. refreshment at stops had plenty of choice a great day out. I would highly recommend this ride

Jayne s. Did the 100 Mile in 2019

This was my first century ride and also my first sportive event, I found it to be very well organised and it really put me at ease with all the support there right the way through. The food stations were excellent, providing very good facilities and the vegetable tikka wraps were lovely too. I am not very good with hills and this was a perfect flat route. Thoroughly enjoyed it and would definitely recommend.

Carole C. Did the 100 Mile in 2019

Love this Sportive, well organised and fantastic signage and food stops, great support from Matt and his team, also love the photo’s . Looking forward to next years event


Countdown to The Flat 100