Registration will be done by post, so do make sure your name and address on the system is correct, otherwise you will not receive your rider number and timing chip in the post. Part of your rider number will have your car park entry time and start time printed on it, we ask that you respect these times and do not turn up too early for the event.

Thank you all for your cooperation in this matter.

Riders love the opportunity of riding a flat sportive without the hindrance of hills getting in the way. With our usual style of all bikes allowed, including TT Bikes (as long as you follow our strict usage policy), it’s a great training ground for anyone all abilities from beginner through to those attempting an Ironman triathlon.

If you are new to cycling, don’t let that put you off though as the Time Trial bikes are set off first so they are out of the way and you can enjoy a leisurely ride with great feed stops along the way. Who know’s you might achieve your furthest distance ride or your best time on a 100 mile or 100km distance without any hills to slow you down.

The short 21 mile route is fully marked but is still a guided ride for your peace of mind, let our experienced riders look after you whilst you enjoy the ride, there isn’t a food stop on the ride itself but food is included at the finish line for the short route riders.

After the event, there will be free photos to download from Adie’s Photography, a top local cycling photographer.

We hope that after you’ve tried the The Flat 100 South you’ll be hooked on our value for money sportives where a great day out on the bike is all that matters.

Medals & merchandise

At Sportive HQ, we never felt that medals and merchandise were necessary, just great quality rides at the right price but we know that some people like a medal or something to remember the day with so we added these as options.

Our principal on this is not to charge a high price and give people free merchandise that they didn’t always want but to give you guys the choice.

So when you enter, you get to choose either the straight forward great value ride, or add a Medal, Giraffe Headwear, a tech t-shirt, a mug, a cycling jersey or the VIP Pack that includes medal, Giraffe Headwear and the Tech T-Shirt.

This choose what you want policy is what has helped us achieve our zero waste policy helping us to be an environmentally friendly company.