The original date for this has been altered to the 4th September due to the extreme weather warning in place on the weekend of 16th July.


We will be running the Flat 100 South in a socially distanced format, with allocated start times of 6 people every 2 minutes. There is a link below showing you how to edit your entry and choose your own start time.

Registration will be done by post, so do make sure your name and address on the system is correct, otherwise you will not receive your rider number and timing chip in the post. Part of your rider number will have your car park entry time and start time printed on it, we ask that you respect these times and do not turn up too early for the event.

Thank you all for your cooperation in this matter.

The Flat 100 South was added to our calendar after the fantastic success of The Flat 100 (formerly Flat n Fast).

Riders love the opportunity of riding a flat sportive without the hindrance of hills getting in the way. With our usual style of all bikes allowed, including TT Bikes (as long as you follow our strict usage policy), it’s a great training ground for anyone all abilities from beginner through to those attempting an Ironman triathlon.

If you are new to cycling, don’t let that put you off though as the Time Trial bikes are set off first so they are out of the way and you can enjoy a leisurely ride with great feed stops along the way. Who know’s you might achieve your furthest distance ride or your best time on a 100 mile or 100km distance without any hills to slow you down.

The short 21 mile route is fully marked but is still a guided ride for your peace of mind, let our experienced riders look after you whilst you enjoy the ride, there isn’t a food stop on the ride itself but food is included at the finish line for the short route riders.

After the event, there will be free photos to download from Adie’s Photography, a top local cycling photographer.

We hope that after you’ve tried the The Flat 100 South you’ll be hooked on our value for money sportives where a great day out on the bike is all that matters.

Medals & merchandise

At Sportive HQ, we never felt that medals and merchandise were necessary, just great quality rides at the right price but we know that some people like a medal or something to remember the day with so we added these as options.

Our principal on this is not to charge a high price and give people free merchandise that they didn’t always want but to give you guys the choice.

So when you enter, you get to choose either the straight forward great value ride, or add a Medal, Giraffe Headwear, a tech t-shirt, a mug, a cycling jersey or the VIP Pack that includes medal, Giraffe Headwear and the Tech T-Shirt.

This choose what you want policy is what has helped us achieve our zero waste policy helping us to be an environmentally friendly company.

Online Entry Closes 23:59 pm 1st September 2022. Before entering any of our events,
Please read our Sportive Rules, Terms & Conditions

ENTRY FEE: £40.00

The only question is… which route will you pick?

Ruth K. Did the 21 Miles in 2019

A new event for 2019, but absolutely lives up to expectations for a Sportive HQ event. The team have got this nailed, with fantastic organisation and support, a well marked and well thought out route.
Thanks Sportive HQ!

G Thacker. Did the 60 Miles in 2019

Well I thought my day was over at mile 3 today with a flat in my tub but the mechanics were on top form changed my cassette onto a standard wheel and got me on my way. Cheers lads great to have such good support and all part of the details in the organisation. Great event just because it is flat it does not mean it is easy.

Kev A. Did the 102 Miles in 2019

Completed the Flat 100 South today. Another fantastically organised event. So much food and drink to be had. Very helpful and friendly staff. I would like to say a special thank you to the 2 mechanics who kindly swapped and fitted my split tyre at no charge. If this event can be organised so well at a fantastic price why can’t other companies do the same? Well done Sportive HQ. Credit to you and all your team. The medals are also such a great quality with the chance to buy them if you like at such a low cost.

Sarah B. Did the 102 Miles in 2019

Another brilliant event from Sportive HQ. A fab route, really well placed feed stations which were stocked with plenty of ‘proper’ food and drinks. Good music at the start and again at the finish added to a great atmosphere. Couldn’t fault the day at all. Thank you to all involved.


Countdown to Flat 100 South