Registration will be done by post, so do make sure your name and address on the system is correct, otherwise you will not receive your rider number and timing chip in the post. Part of your rider number will have your car park entry time and start time printed on it, we ask that you respect these times and do not turn up too early for the event.

Thank you all for your cooperation in this matter.

Our HQ at Bishop Burton College makes for a fantastic venue where we have access to plenty of parking, accommodation on site (if you would like to stay the night before or after the ride from just £33 for the night).

All routes are more challenging than the rest of the 100 Series events, with 4900ft of elevation on the long route, with what feels like a roller coaster of long accents, winding descents leading to some classic climbs through Thixendale and Hanging Grimston, you’ll know you have ridden this one.

Although medium route still manages 2400ft of climbing but takes a more gentle approach winding through the Yorkshire Wolds capturing this beautiful scenery.

The short route, whilst still being challenging is a perfect place to begin and finish your first sportive.

After the event, there will be free photos to download from Adie’s Photography, a top local cycling photographer.

We hope that after you’ve tried the East Riding 100 you’ll be hooked on our value for money sportives where a great day out on the bike is all that matters.

Medals & merchandise

At Sportive HQ, we never felt that medals and merchandise were necessary, just great quality rides at the right price but we know that some people like a medal or something to remember the day with so we added these as options.

Our principal on this is not to charge a high price and give people free merchandise that they didn’t always want but to give you guys the choice.

So when you enter, you get to choose either the straight forward great value ride, or add a Medal, Giraffe Headwear, a tech t-shirt, a mug, a cycling jersey or the VIP Pack that includes medal, Giraffe Headwear and the Tech T-Shirt.

This choose what you want policy is what has helped us achieve our zero waste policy helping us to be an environmentally friendly company.