The Way of the Roses

Group up to 12 riders for a coast-to-coast experience

The Way of the Roses is the most iconic of coast-to-coast routes in the UK, starting on the west coast in Morecambe and finishing on the east coast in Bridlington. It’s fully way marked with National Cycle Network signs, using a mixture of mainly quiet roads and the odd cycle way to help avoid traffic whilst taking on some magnificent views across Lancashire and Yorkshire. Achieving this in a day is the ambition of many a cyclist and who better to look after you than Sportive HQ, with route knowledge and the right nutrition, we don’t just drop you in Morecambe and leave you to it, this is fully supported throughout the day, even with a group size of just 12 maximum we have 2 support vehicles looking after your every need.

This is a serious challenge, 170 miles with 7332ft of ascent in the day, please only attempt this ride if you are strong enough to achieve an average of at least 14mph for the full 170 miles.
In terms of group safety, you must reach the feed stations by the cut off times, otherwise you will need to jump in the van and be moved on to the next feed stop to continue the ride.

Feed One 35 Miles – 2.5 Hours (9.30am)
Feed Two 68 Miles – 5.25 Hours (12.15pm)
Feed Three 102 Miles – 8.25 Hours (3.15pm)
Feed Four 121 Miles – 10 Hours (5pm)
Feed Five 150 Miles – 12.75 Hours (7.45pm)

Meet Location:

Premier Inn / Brewers Fayre
84 Knottingley Road
WF11 0BU

This is 2 minutes from the M62 (Junction 33 – Ferrybridge Services)

You are welcome to leave your car here whilst on the trip and you are welcome to book rooms either before, after or indeed both nights should you wish. You do not have to stay here to leave your car, we’ve sorted all of that with the Hotel.




7pm Meet at Premier Inn / Brewers Fayre to load bikes and luggage
7.30pm Set off for Morecambe for overnight stay close to the start


5.45am Meet outside the hotel, ready to ride
6am Set off on the Way of the Roses
Throughout the day there will be 5 feed stops on route with everything you need to fuel the ride.
8.00pm approximate arrival in Bridlington, this is very flexible but whatever time you arrive there will be access to showers.
9.30pm Load up and head back to Pontefract Premier Inn
10.30pm Approximate return time.

If doing it in a single day still seems a little bit too much, then we do offer a 2-day version with an overnight stay in Ripon.
Majority of the climbing is in the first 80 miles from Morecambe to Ripon, after that it eases off a little with gentle rolling countryside which.
What’s Included

Transport for you, your bike and any kit you want with you from Pontefract to Morecambe.
Overnight accommodation in Morecambe based on twin rooms.
Mechanical Support throughout the day
5 Roadside Feed Stops with hot drinks and all of the right food to fuel your ride
Following vehicle throughout the day in case you need any kit out of your bags in case the weather changes
Hot Showers on arrival in Bridlington
A big pizza when you finish (you’ll need it)
Transport back to Pontefract

So basically, all you have to do is ride your bike and let us do everything else.

Your Kit

Well maintained road bike
Set of lights
2 Water Bottles
Basic Repair Kit, inner tubes and puncture repair
Towel, Kit Bag fresh clothes – for when you finish

Recommended – cycling waterproof, full change of cycling kit in case you are wet.

Are you ready for the cycling adventure you won’t forget?

This is a maximum of 12 places so make sure you book early to secure your place

£205 plus booking fee

[nk_awb awb_type=”image” awb_image_background_position=”50% 50%” awb_parallax=”scroll” awb_parallax_speed=”0.5″ awb_image=”4883″ vc_css=”.vc_custom_1598564705008{padding-top: 100px !important;padding-bottom: 200px !important;}”][/nk_awb]